Competitor Analysis Content Brief
Generate a content brief that reverse-engineers top-ranking competitor pages — identifying gaps, angles, and differentiation opportunities to outrank them.
The Prompt
ROLE: You are an SEO content strategist specializing in competitive content analysis and brief creation. TASK: Create a content brief for [field_3] targeting the keyword [field_1], designed to outperform these competitor pages: [field_2]. TARGET AUDIENCE: [field_5] UNIQUE ANGLE: [field_4] OUTPUT FORMAT: 1. CONTENT GOAL — what this page must achieve in search and for the user 2. PROPOSED H1 TITLE 3. COMPETITOR SUMMARY — what the top pages cover (infer from titles and typical SERP patterns) 4. CONTENT GAPS — what they likely miss that your page should include 5. DIFFERENTIATION ANGLE — your unique hook or approach 6. RECOMMENDED STRUCTURE — H2 outline with notes 7. WORD COUNT RECOMMENDATION 8. INTERNAL LINK OPPORTUNITIES 9. CTA RECOMMENDATION CONSTRAINTS: - Brief must be actionable, not theoretical - Every section recommendation must have a clear rationale - Focus on serving the reader better, not just adding more words
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How this prompt works
What This Prompt Does Creates a structured content brief that identifies what top-ranking competitors cover, what they miss, and what angle your content should take to rank above them.
Key Features 🔍 Gap Analysis Structure Highlights what competitors fail to address so you can fill those gaps. 📈 Differentiation Strategy Defines a unique content angle that gives search engines a reason to prefer your page. 📋 Writer-Ready Brief Outputs a brief a writer can execute without additional research.
Frequently Asked Questions
Quick answers about using this prompt.
Do I need to manually analyze competitors first?
No. This prompt infers competitive patterns based on the keyword and page titles you provide. For deeper analysis, combine with a real SERP review using Ahrefs or SEMrush.
Can a junior writer use this brief?
Yes. That is the point. A well-structured brief eliminates guesswork and produces consistent output regardless of the writer's seniority.