A/B Testing
A method of comparing two versions of a webpage, email, or ad to determine which one performs better in terms of conversions or engagement.
API (Application Programming Interface)
A set of protocols and tools that allows different software applications to communicate and share data with each other in e-commerce integrations.
Abandoned Cart
When a customer adds items to their shopping cart but leaves the website without completing the purchase.
Above the Fold
The portion of a webpage visible to users without scrolling, considered prime real estate for placing key product information, CTAs, and banners.
Accounts Payable
Money owed by a business to its suppliers or vendors for goods and services received but not yet paid for.
Accounts Receivable
Money owed to a business by its customers for products or services delivered but not yet paid for.
Ad Impression
A single instance of an advertisement being displayed to a user on a webpage or app, regardless of whether the user clicks on it.
Ad Spend
The total amount of money a business allocates and spends on paid advertising campaigns across platforms like Google, Facebook, or Instagram.
Affiliate Marketing
A performance-based marketing strategy where businesses reward affiliates (partners) for each customer or sale generated through their referral.
Analytics Dashboard
A visual interface that displays key e-commerce metrics and data points in real time, helping store owners track performance and make decisions.
Augmented Reality (AR) Shopping
A technology that allows online shoppers to visualize products in their real environment using a smartphone camera before making a purchase.
Auto-Replenishment
A feature that automatically reorders products when stock levels fall below a set threshold, ensuring continuous inventory availability.
Average Order Value (AOV)
The average amount of money a customer spends per transaction on an e-commerce store, calculated by dividing total revenue by number of orders.
B2B (Business-to-Business)
Transactions conducted between two businesses, such as a manufacturer selling to a wholesaler.
B2C (Business-to-Consumer)
Transactions where a business sells products or services directly to individual consumers through an online store.
Back Order
An order placed for a product that is currently out of stock but will be fulfilled once the item becomes available again.
Bandwidth
The maximum amount of data that can be transmitted over an internet connection in a given time, affecting website speed and performance.
Behavioral Targeting
A marketing technique that uses data on a user's browsing history, purchase behavior, and online activity to deliver personalized ads and content.
Bounce Rate
The percentage of visitors who land on a webpage and leave without taking any further action or visiting another page on the site.
Brand Awareness
The extent to which consumers recognize and are familiar with a brand's products, identity, and values in the marketplace.
Browse Abandonment
When a visitor views product pages on an e-commerce site but leaves without adding any items to their cart or making a purchase.
Bulk Discount
A price reduction offered to customers who purchase a large quantity of a product in a single order, encouraging higher volume purchases.
Bundle Deal
A promotional offer where multiple products are grouped and sold together at a discounted price compared to buying each item separately.
Buy Now Pay Later (BNPL)
A short-term financing option that allows customers to purchase products immediately and pay in installments over a set period, often interest-free.
COD Verification
The process of confirming a cash on delivery order with the customer via phone or SMS before dispatching it to reduce fake or undeliverable orders.
CRM (Customer Relationship Management)
A system or strategy used to manage and analyze customer interactions and data throughout the customer lifecycle to improve relationships and retention.
Cache
Temporary storage of website data on a user's browser or server to speed up page loading times and improve the shopping experience.
Call to Action (CTA)
A prompt on a webpage or ad that encourages users to take a specific action, such as 'Buy Now', 'Add to Cart', or 'Sign Up'.
Carbon Neutral Shipping
A delivery method where the carbon emissions produced during shipping are offset through environmental initiatives, appealing to eco-conscious consumers.
Cart Abandonment Rate
The percentage of online shoppers who add items to their cart but leave the website before completing the purchase.
Cash on Delivery (COD)
A payment method where the customer pays for their order in cash at the time of delivery, rather than paying online in advance.
Category Page
A page on an e-commerce website that groups and displays all products belonging to a specific category, making it easier for customers to browse.
Chargeback
A forced reversal of a credit card transaction initiated by the cardholder's bank, often due to a dispute over unauthorized or unsatisfactory purchases.
Chatbot
An AI-powered software application that simulates human conversation to assist online shoppers with product queries, support, and order tracking.
Checkout
The process through which a customer finalizes their purchase, including entering shipping information and payment details.
Click and Collect
A retail service where customers purchase products online and then pick them up from a physical store location instead of having them delivered.
Click-Through Rate (CTR)
The ratio of users who click on a specific link or ad to the total number of users who viewed it, expressed as a percentage.
Cloud Commerce
An e-commerce model where online store infrastructure, software, and data are hosted and managed on cloud-based servers rather than local hardware.
Commission
A fee charged by a marketplace or affiliate partner based on a percentage of each sale made through their platform or referral link.
Competitive Pricing
A pricing strategy where a business sets its product prices based on what competitors are charging for similar products in the market.
Content Marketing
A marketing strategy focused on creating and distributing valuable content such as blogs, videos, and guides to attract and retain customers.
Conversion Rate
The percentage of website visitors who complete a desired action, such as making a purchase, out of the total number of visitors.
Cookie
A small piece of data stored in a user's browser by a website to remember their preferences, login status, and browsing behavior for future visits.
Cost Per Click (CPC)
The amount an advertiser pays each time a user clicks on their digital advertisement in a pay-per-click advertising campaign.
Cost of Goods Sold (COGS)
The direct costs incurred in producing or purchasing the products that a business sells, including materials, manufacturing, and sourcing costs.
Coupon Code
A promotional code that customers apply during checkout to receive discounts, free shipping, or other special offers on their purchase.
Courier Service
A company that provides fast, reliable delivery of packages and parcels from sellers to customers, often offering tracking and express options.
Cross-selling
A sales strategy where a seller recommends related or complementary products to a customer based on their current selection.
Customer Acquisition Cost (CAC)
The total cost a business spends to acquire a new customer, including marketing, advertising, and sales expenses.
Customer Feedback
Information and opinions provided by customers about their shopping experience, product quality, and service, used to improve business operations.
Customer Journey
The complete series of experiences and touchpoints a customer goes through from first discovering a brand to making a purchase and beyond.
Customer Lifetime Value (CLV)
The total revenue a business can expect to earn from a single customer account throughout the entire duration of their relationship.
Customer Retention
The ability of a business to keep existing customers coming back for repeat purchases over an extended period of time.
Customer Segmentation
The process of dividing customers into distinct groups based on shared characteristics such as demographics, behavior, or purchase history for targeted marketing.
Data Privacy
The practice of handling customer data responsibly by protecting personal information collected during online transactions from unauthorized access or misuse.
Dead Stock
Inventory that has not been sold for an extended period and is unlikely to sell, tying up capital and warehouse space.
Deep Linking
A technique that directs users to a specific product or category page within an app or website rather than the homepage.
Delivery Slot
A specific time window chosen by a customer for their order to be delivered, offering flexibility and convenience in the delivery process.
Demand Forecasting
The process of predicting future customer demand for products using historical sales data, trends, and market analysis to optimize inventory levels.
Digital Product
An intangible product that is delivered electronically, such as software, eBooks, music, or online courses.
Digital Wallet
An electronic application that stores payment information and allows users to make secure online purchases without entering card details each time.
Discount Code
An alphanumeric code customers can enter during checkout to receive a price reduction or special offer on their purchase.
Dispatch
The process of preparing and sending out a customer's order from the warehouse or fulfillment center for delivery.
Domain Name
The unique web address of an e-commerce store that customers type into their browser to visit the site, such as example.com.
Dropshipping
A fulfillment model where an online store sells products without holding inventory, shipping orders directly from the supplier to the customer.
Dynamic Pricing
A pricing strategy where product prices are adjusted in real time based on factors like demand, competition, time, and customer behavior.
ERP (Enterprise Resource Planning)
An integrated software system that manages core business processes including inventory, orders, accounting, and supply chain in one unified platform.
Email Marketing
A digital marketing strategy where promotional messages, product updates, and offers are sent to a list of subscribers via email.
Engagement Rate
A metric measuring the level of interaction users have with content or ads, including likes, comments, shares, and clicks relative to total reach.
Exchange Policy
A set of guidelines from a retailer outlining the conditions under which customers can swap a purchased product for a different size, color, or item.
Exit Intent Popup
A popup triggered when a user's cursor moves toward the browser's close button, offering a discount or incentive to prevent them from leaving.
Express Delivery
A premium shipping option that guarantees faster delivery of orders, typically within one to two days, for an additional fee.
Featured Product
A product that is highlighted or promoted prominently on the homepage or category pages of an e-commerce store to increase its visibility and sales.
Flash Sale
A short-term promotional event where products are sold at heavily discounted prices for a limited period to drive urgency and sales volume.
Flat Rate Shipping
A shipping method where a fixed delivery fee is charged regardless of the size, weight, or quantity of items in the order.
Fraud Detection
The use of software tools and algorithms to identify and prevent fraudulent transactions, chargebacks, and fake orders in an e-commerce store.
Free Shipping
A promotional or standard policy where the seller absorbs the cost of delivery, offering customers no-charge shipping on their orders.
Fulfillment
The complete process of receiving, processing, packaging, and delivering an order to the customer after a purchase is made.
Geo-Targeting
A marketing technique that delivers content, ads, or promotions to users based on their geographic location, such as country, city, or region.
Gift Card
A prepaid stored-value card issued by a retailer that can be used as an alternative payment method for future purchases in their online store.
Gross Margin
The difference between revenue and the cost of goods sold (COGS), expressed as a percentage of revenue, indicating overall product profitability.
Guest Checkout
A checkout option that allows customers to complete a purchase without creating an account, reducing friction in the buying process.
Headless Commerce
An e-commerce architecture where the frontend (presentation layer) is decoupled from the backend, allowing greater flexibility in design and technology.
Heat Map
A visual data representation showing where users click, scroll, or spend time on a webpage, helping optimize layout and user experience.
Homepage Banner
A large, prominent image or graphic displayed at the top of an e-commerce homepage to showcase promotions, new arrivals, or brand messaging.
Hyperlocal Delivery
An ultra-fast delivery model that fulfills orders from nearby warehouses or stores within a very short radius, often within hours.
Image Optimization
The process of compressing and formatting product images to reduce file size without losing quality, improving page load speed and SEO.
Impulse Buy
An unplanned purchase made by a customer on the spot, often triggered by promotions, product placement, or limited-time offers.
In-App Purchase
A transaction made directly within a mobile application, allowing users to buy products, upgrades, or digital content without leaving the app.
Influencer Marketing
A marketing approach where brands collaborate with social media influencers to promote products to their followers and drive sales.
Inventory Management
The process of ordering, storing, tracking, and controlling a company's goods to ensure the right products are available at the right time.
Invoice
A commercial document issued by a seller to a buyer detailing the products purchased, quantities, prices, and total amount due.
Key Performance Indicator (KPI)
A measurable value that indicates how effectively a business is achieving its key objectives, such as sales targets or customer acquisition goals.
Keyword Research
The process of identifying the search terms and phrases customers use to find products online, used to optimize content and ad campaigns.
Landing Page
A standalone web page specifically designed for a marketing campaign, where visitors arrive after clicking an ad or promotional link.
Last Mile Delivery
The final step of the delivery process where a package is transported from a distribution center or hub to the customer's doorstep.
Lead Generation
The process of attracting and capturing potential customers' contact information through forms, offers, or campaigns to convert them into buyers.
Live Chat
A real-time customer support feature on e-commerce websites that allows shoppers to communicate instantly with support agents or chatbots.
Live Commerce
A sales model where products are showcased and sold in real time through live video streams on social media or e-commerce platforms.
Logistics
The coordination and management of the flow of goods from the point of origin to the point of delivery, including storage and transportation.
Loyalty Program
A rewards system offered by e-commerce businesses to incentivize repeat purchases by giving customers points, discounts, or exclusive benefits.
Marketplace
An online platform where multiple third-party sellers can list and sell their products to customers, such as Amazon, Daraz, or eBay.
Merchant Account
A type of bank account that allows businesses to accept and process electronic payment card transactions from customers.
Micro-Fulfillment Center
A small, automated warehouse located close to urban customers that enables faster order processing and same-day or next-day delivery.
Minimum Order Quantity (MOQ)
The smallest quantity of a product that a supplier is willing to sell in a single order, commonly used in wholesale and B2B transactions.
Mobile Commerce (M-Commerce)
The buying and selling of goods and services through mobile devices such as smartphones and tablets.
Multi-Channel Selling
A retail strategy where products are sold across multiple platforms simultaneously, such as a website, social media, and online marketplaces.
Net Profit
The actual earnings of a business after deducting all expenses including cost of goods, operating costs, taxes, and other overheads from total revenue.
Net Promoter Score (NPS)
A customer loyalty metric that measures the likelihood of customers recommending a business to others, scored on a scale from -100 to 100.
Net Revenue
The actual income a business earns from sales after deducting returns, discounts, and allowances from gross revenue.
Newsletter
A regularly distributed email sent to subscribers containing product updates, promotions, blog content, and brand news to maintain customer engagement.
Niche Market
A focused, targeted segment of a broader market with specific needs, preferences, or interests that an e-commerce store specializes in serving.
Notification Badge
A small visual indicator, usually a number, displayed on app icons or menu items to alert users about new orders, messages, or updates.
Omnichannel
A retail strategy that provides customers with a seamless shopping experience across multiple channels, including online stores, mobile apps, and physical stores.
On-Page SEO
The practice of optimizing individual web pages including product titles, descriptions, images, and URLs to rank higher in search engine results.
Order Confirmation
An automated notification sent to a customer via email or SMS after a successful purchase, summarizing the order details and delivery information.
Order History
A record of all past purchases made by a customer on an e-commerce platform, accessible from their account dashboard for reference or reordering.
Order Management System (OMS)
A software platform that tracks sales, orders, inventory, and fulfillment across all sales channels from a centralized interface.
Order Tracking
A feature that allows customers to monitor the real-time status and location of their shipment from dispatch to final delivery.
Organic Traffic
Website visitors who arrive through unpaid search engine results rather than through paid advertisements or other promotional channels.
Out of Stock
A status indicating that a particular product is temporarily unavailable for purchase because inventory has been depleted.
Overstock
An excess quantity of inventory beyond what is needed to meet customer demand, leading to increased storage costs and potential markdowns.
PPC (Pay-Per-Click)
An online advertising model where advertisers pay a fee each time a user clicks on their ad, commonly used to drive traffic to e-commerce stores.
Packaging
The materials and design used to wrap, protect, and present products during storage and shipping, which also contributes to brand identity.
Packing Slip
A document included inside a shipment that lists the items, quantities, and order details packed in the box for the customer's reference.
Page Speed
The time it takes for a webpage to fully load in a browser, directly affecting user experience, bounce rates, and search engine rankings.
Payment Gateway
A technology service that processes and authorizes online payment transactions between buyers and sellers.
Payment Method
The means by which a customer chooses to pay for their purchase, such as credit card, debit card, mobile banking, or cash on delivery.
Personalization
The practice of tailoring the shopping experience to individual customers based on their preferences, browsing behavior, and purchase history.
Point of Sale (POS)
The location and system where a retail transaction is completed, either at a physical checkout counter or through an online payment interface.
Pre-Order
An option that allows customers to purchase a product before it is officially released or restocked, securing their item in advance.
Price Comparison
The process by which shoppers or platforms compare the prices of the same or similar products across different online stores to find the best deal.
Private Label
Products manufactured by a third party but sold under a retailer's own brand name and packaging, allowing stores to offer exclusive merchandise.
Product Description
A written explanation of a product's features, benefits, specifications, and uses that helps customers make informed purchasing decisions.
Product Feed
A file containing structured product data such as titles, prices, images, and descriptions used to list products on marketplaces and ad platforms.
Product Listing
A webpage on an e-commerce site that displays a product's details including images, description, price, and purchase options.
Product Review
Customer-submitted feedback and ratings about a purchased product, displayed on the product page to help other buyers make informed decisions.
Product Variant
Different versions of the same product that differ in attributes such as size, color, or material, each with its own SKU and stock level.
Profit Margin
The percentage of revenue that remains as profit after all costs are deducted, used to assess the financial health of an e-commerce business.
Push Notification
A clickable message sent directly to a user's device or browser by an e-commerce app or website to share updates, offers, or reminders.
Quality Assurance (QA)
The process of systematically checking products and website functionality to ensure they meet defined standards before reaching the customer.
Quality Control
The inspection and testing of products before shipment to verify they meet specifications and are free from defects.
Quantity Discount
A reduction in price offered to customers who purchase a larger number of units of the same product in a single transaction.
Queue Management
The process of managing high-traffic demand on an e-commerce site during sales events by placing visitors in a virtual waiting line.
Quick View
A feature on product listing pages that lets shoppers preview product details in a popup without leaving the current page.
Re-engagement Campaign
A marketing campaign specifically designed to win back inactive customers who have not made a purchase or interacted with the brand in some time.
Referral Program
A marketing initiative where existing customers are rewarded with discounts or credits for referring new customers to an e-commerce store.
Refund
The return of money to a customer who has returned a product or is otherwise dissatisfied with their purchase.
Repeat Purchase Rate
The percentage of customers who make more than one purchase from an online store within a given time period, indicating customer loyalty.
Responsive Design
A web design approach that ensures an e-commerce website displays and functions correctly across all screen sizes including desktops, tablets, and smartphones.
Retargeting
An online advertising strategy that shows ads to users who have previously visited your website or interacted with your brand, encouraging them to return and purchase.
Return Policy
A set of rules established by a retailer that outline the conditions under which customers can return purchased products for a refund or exchange.
Return on Investment (ROI)
A metric used to measure the profitability of an investment, calculated by dividing net profit by the cost of investment.
Revenue
The total income generated by an e-commerce business from product sales before any expenses or deductions are applied.
Rich Snippet
Enhanced search engine result listings that display additional information such as star ratings, prices, and availability pulled from structured data markup.
SEO (Search Engine Optimization)
The practice of optimizing an e-commerce website to rank higher in search engine results pages, increasing organic traffic and visibility.
SKU (Stock Keeping Unit)
A unique identifier assigned to each product variant to help track inventory and manage stock levels efficiently.
SSL Certificate
A digital certificate that encrypts data transmitted between a user's browser and a website, ensuring secure and private online transactions.
Sales Funnel
The step-by-step journey a potential customer goes through from first becoming aware of a product to finally completing a purchase.
Same-Day Delivery
A premium shipping service where orders placed before a cutoff time are delivered to the customer on the same day they were placed.
Search Bar
A website feature that allows users to type keywords to quickly find specific products or pages within an e-commerce store.
Seller Dashboard
A control panel interface on a marketplace or e-commerce platform where sellers manage listings, track orders, view analytics, and handle payouts.
Session Duration
The total amount of time a visitor spends on an e-commerce website during a single visit, used as a measure of engagement and interest.
Shipping Rate
The fee charged to a customer for delivering their order, which may vary based on weight, dimensions, destination, and delivery speed.
Shopping Cart
A virtual cart on an e-commerce website where customers can add products before proceeding to checkout.
Shrinkage
The loss of inventory due to theft, damage, administrative errors, or supplier fraud, resulting in a discrepancy between recorded and actual stock.
Social Commerce
The use of social media platforms such as Facebook, Instagram, and TikTok to promote and sell products directly to consumers.
Stock Alert
An automated notification sent to customers or store managers when a product's inventory drops below a defined threshold or comes back in stock.
Storefront
The customer-facing front end of an e-commerce website where products are displayed and shoppers can browse, search, and make purchases.
Subscription Model
A business model where customers pay a recurring fee at regular intervals (monthly or yearly) to access products or services.
Supply Chain
The entire network of entities, processes, and resources involved in creating and delivering a product from raw materials to the end customer.
Tagging
The process of labeling products with relevant keywords or attributes to improve searchability and organization within an e-commerce store.
Tax Compliance
The process of correctly calculating, collecting, and remitting applicable taxes such as VAT or sales tax on e-commerce transactions.
Third-Party Seller
An independent business or individual that sells products on a marketplace platform owned by another company, such as sellers on Daraz or Amazon.
Tracking Number
A unique code assigned to a shipment that allows both the seller and buyer to monitor the real-time status and location of a delivery.
Trust Badge
A visual seal or icon displayed on an e-commerce website to signal credibility, security, and reliability to potential customers during checkout.
Value Proposition
A clear statement that explains how a product solves a customer problem, what benefits it delivers, and why a customer should choose it over competitors.
Vendor Management
The process of selecting, evaluating, and maintaining relationships with suppliers and third-party sellers to ensure consistent product quality and supply.
Viral Marketing
A marketing strategy that encourages customers to share brand content or products organically, spreading awareness rapidly through social networks.
Virtual Try-On
A technology feature that uses augmented reality to let shoppers digitally try on products like clothes, glasses, or cosmetics before buying.
Voice Commerce
The use of voice-activated devices and assistants like smart speakers to search for, order, and purchase products online hands-free.
Volume Pricing
A tiered pricing model where the cost per unit decreases as the quantity ordered increases, rewarding customers who buy in larger amounts.
Voucher
A digital or physical document that entitles the holder to a discount, free product, or other benefit when redeemed during an online purchase.
Warehouse Management System (WMS)
A software solution that controls and manages daily warehouse operations including receiving, storage, picking, packing, and shipping of orders.
Wholesale
The selling of products in large quantities at lower prices to retailers or resellers, who then sell them individually at a higher retail price.
Widget
A small, embeddable web component added to an e-commerce site to provide specific functionality such as live chat, reviews, currency converters, or countdown timers.
Wishlist
A feature on e-commerce websites that allows customers to save products they are interested in for future purchase consideration.
Word of Mouth Marketing
Organic promotion that occurs when satisfied customers recommend a brand or product to their friends, family, or followers without being paid.
XML Feed
A structured data file in XML format used to share product information such as titles, prices, and images with marketplaces and comparison sites.
XML Sitemap
A file that lists all the important pages of an e-commerce website to help search engines discover, crawl, and index content more efficiently.
Year-End Sale
A major promotional campaign held at the end of the year, typically in November or December, offering significant discounts to boost annual revenue.
Yield Management
A dynamic strategy that adjusts product pricing and availability in real time to maximize revenue based on demand, competition, and timing.
Z-Generation Shopper
A consumer belonging to Generation Z, born between 1997 and 2012, known for mobile-first shopping habits, social commerce preference, and value-driven purchases.
Zero Inventory Model
A business approach where a seller holds no physical stock, fulfilling orders entirely through dropshipping or on-demand manufacturing.
Zero-Click Search
A search engine result where the answer is displayed directly on the results page, reducing the need for users to click through to a website.
Zero-Party Data
Information that customers intentionally and proactively share with a brand, such as preferences, interests, and purchase intentions, through surveys or quizzes.
Zone Pricing
A shipping pricing model where delivery costs vary based on the geographic distance between the seller's warehouse and the customer's delivery address.
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